Influencing Factors for Excessive Use of Facebook: A Case Study in Khulna University, Bangladesh

Shahariar Rokon, Mohiuddin Jishan, Kamrul Hassan, Biva Biswas, Tasnim Shuchi, Sheikh Rayhanul Islam, Md. Maniruzzama, Menhazul Abedin
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Abstract


This paper examines the influencing factors for excessive use of Facebook on Khulna university students. Simple random sampling was used to select 365 respondents for this research. This research mainly focuses on Khulna university students where we primarily classify them into excessive and normal user of Facebook. In this study, we have obtained from chi-square test based on p-values Facebook usages status (excessive & normal user) of the university students is associated with Facebook as a communication medium, Facebook fan pages, groups and events at 1%, easy accessibility of Facebook at 5%, latest news source and getting friend’s updates is at 10% level of significance. That is, all these covariates have significant impact on the usage’s status of a Facebook user. This study also performs binary logistic regression model to find out the odds ratios of different categories of important factors and assess the association of different covariates on the usages of Facebook user among university students. Facebook as a job information source, source of online business, facilities of social games & videos, making friendship, status & feedback, passing leisure time and socializing opportunity for shy people though they are not found to have significant impact on with the usage status of a Facebook user of University students.

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References


Rokon, M. S., Jishan, M., Hassan, K., Biswas, B., Shuchi, T., Islam, S. R., Maniruzzaman, M., & Abedin, M. M. (2018). Influencing Factors for Excessive Use of Facebook: A Case Study in Khulna University, Bangladesh. Journal of Research in Education, Science and Technology, 3(2), 1-11.


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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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